Start01/06

CPG · Beauty · Supplements

We invest
We build
We scale

$50K–$100K checks plus hands-on connected-commerce execution for consumer brands ready to build a meaningful, profitable e-commerce business.

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Investor. Operator. Founder advisor.

The experience behind RXN

Hai Mag

A partner for the decisions that turn a promising brand into a lasting business.

15+CPG, beauty & supplement investments

1,000+Brands supported through Eva Commerce

20+Years in technology & business leadership

Hai brings an investor’s perspective and an operator’s attention to detail to consumer brands. Behind at least 15 investments across CPG, beauty and supplements, he works alongside founders to sharpen their strategy, build their Amazon business and make growth financially sustainable.

As co-founder and CEO of Eva Commerce, he leads a technology and services business that has worked with more than 1,000 brands to grow in e-commerce. That experience shapes his advice: connect advertising, pricing, inventory and customer experience around the economics of the whole business.

Before Eva, Hai’s career spanned Oracle, IBM and Accenture, including a Vice President role at Oracle with responsibility for more than $1 billion in business. Today, he brings that experience to founders navigating their next stage—from finding the right Amazon opportunity to deciding where to invest, when to scale and how to protect margin.

Our investment thesis

$50K–$100KOur focused investment range for brands at the right stage.

$100K+ TTMPreferred existing traction across retail, wholesale or e-commerce.

Profit-ledWe pursue durable online growth with margin discipline—not revenue at any cost.

Where we invest

Consumer brands with traction—and room to scale online.

CPG

Repeat-purchase products with clear customer value, disciplined economics and potential beyond a single channel.

Beauty

Distinctive beauty brands with customer relevance, credible positioning and room to scale online.

Supplements

Trusted supplement brands built around real customer needs, retention and responsible growth.

$50K–$100K Capital

Focused checks for consumer brands with traction—typically around $100K or more in trailing-twelve-month revenue. Retail-led traction is welcome.

Connected Commerce

We connect retail, marketplaces, DTC, advertising, inventory and financial signals so the business can operate from one commercial picture.

Intelligent Execution

Applied intelligence and hands-on operating support turn fragmented data into faster decisions across demand, spend, pricing and inventory.

Profit-Led E-Commerce

We build toward a meaningful online business—targeting $100K+ in annual e-commerce revenue—while protecting margin and avoiding expensive growth mistakes.

The equation

Invest.
Connect.
Compound.

E-commerce has thin margins and little room for disconnected decisions. We pair capital with a connected view of demand, inventory, advertising, pricing and profit—then work alongside the team to build the channel intelligently.

01CPG, beauty & supplements
02$100K+ TTM preferred
03Retail traction welcomed
04Connected-commerce view
05Profit before vanity growth
06Hands-on operator partnership

For founders

Build the
online engine.

Growing a CPG, beauty or supplement brand with meaningful traction? Tell us where the business is today—and where e-commerce could take it.

orhan.er@rxnventures.com

We investWe buildWe scale